Apurva Purohit is the CEO of Music Broadcast Private Limited, which operates Radio City 91.1 FM, India's first and leading FM radio brand. She is a specialist in the media business and has been managing media organizations for a large part of her career.
Prior to her entry into radio she was part of the television industry where she worked in leadership roles with Bennett Coleman and Company Limited (BCCL) & Zee Telefilms. She has launched successful TV brands like Zoom, India’s first lifestyle channel and fashioned the re-launch strategy for Zee TV, the flagship channel of Zee Telefilms.
She pioneered the concept of consolidated media buying in India by launching the first-ever independent media buying agency, Lodestar in 1995. Lodestar is amongst the top 5 agencies in the country today and is now a part of IPG, one of the big four advertising holding companies globally.
Apurva was the first President of the Association of Radio Operators for India (AROI). She is a member of the Ministry of Information and Broadcasting’s Sectoral Council on Innovation.
Apurva is the author of the national bestselling book on successfully managing the merge between home and work “Lady, You’re not a Man – the Adventures of a Woman at Work”. She lectures extensively at institutes and corporates, on issues ranging from leadership skills and building great organizational cultures, managing gender diversity, creating the balance between home and work, and making successful career choices.