Media Planning and Collaboration Platform (MPCP) flyer

Media Planning and Collaboration platform (MPCP) is a solution framework for Media planning process jointly developed by MindTree and TIBCO. It provides a robust collaborative platform that can be implemented with minimum customization.

One of the key contemporary challenges in media industry is the fragmentation and proliferation of mainstream mediawhich has made the end-to-end process quite challenging.

MPCP focuses on eliminating existing pain points by providing a single entry point for data and single view of truth for campaign management. This solution also helps various actors in this process to collaborate in a much more efficient manner by automating and optimizing the process flow.

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