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Experience Design and Innovation

The experience economy demands a combination of design and innovation. LTIMindtree’s high-impact team of strategists, researchers, designers, and technologists is constantly raising the bar with transformative solutions that engage customers and create value in absorbing experiences.

Our experienced strategies are backed by user research, experience assessments and benchmarking, service blueprints, personas, and journey maps. We provide high-fidelity prototypes with testing and validation at our design factory. The latest advancements in AI, computer vision, AR, VR, MR, NLP, and gesture recognition surprise and delight users with empathetic, multi-sensory experiences. We know that it is equally important that these experiences reach their intended targets. To enable reach and assure consumption, we back our customers with various studio and production services such as graphic production, content and copywriting, social media and email campaign management, and SEO support.

We provide high fidelity prototypes, visual design language, design specifications, components and styles, user testing and validations, and design factory, and deliver immersive experiences with expertise in computer vision, machine learning, deep learning, and 3D content authoring.

Organizations that leverage our design sensibilities and engineering capabilities create findable, relevant, desirable, credible, and valuable experiences. The result: Customers and employees are engaged with a measurable uptick in loyalty.

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Our Offerings

 
Experience Strategy

Experience Strategy

Our experience strategies are backed by user research, experience assessments, experience benchmarking and referencing, service blueprints, personas, and journey maps.

Design Systems and Standards

Design Systems and Standards

We provide high fidelity prototypes, visual design language, design specifications, components and styles, user testing and validations, and design factory.

Immersive Experiences

Immersive Experiences

We deliver immersive AR, VR, and MR experiences with expertise in computer vision, machine learning, deep learning, and 3D content authoring.

Studio and Production

Studio and Production

Our areas of expertise include content and copy writing, social media campaigns and banners, SEO, newsletters and emails, and graphic production.